Royal LePage

Royal LePage is Canada's largest real estate company, with over 600 offices and 17,000+ agents from coast-to-coast. As the National Marketing Manager, my directive was to modernize the brand, providing an integrated and progressive design across all marketing materials and digital assets. This included, but was not limited to: refresh of the national website (royallepage.ca), redesign of the intranet site (rlpNetwork), creation of various magazines (ie. HOME Magazine & Leading Edge Magazine), application to all marketing materials that existed on the CRM & marketing tool, Smart Studio, and finally the proper execution of the brand on all traditional marketing assets such as lawn signage, listing kits, feature sheets etc. In my portfolio, there is a sampling of some key areas and pieces.